Applegate is on a mission: Changing The Meat We Eat®
That means developing a holistic system that connects the health of humans, animals, and the planet. Here's how:
In the U.S. about 70 percent of antibiotics go to animals, not people. Since our founding in 1987 Applegate has banned the use of antibiotics in its program. We have worked hard to raise awareness about the wider misuse of antibiotics in animal agriculture, which can lead to antibiotic resistant "superbugs."
Applegate is equally committed to producing food that fits your lifestyle and budget, as it is to using only with clean ingredients. That means you won't find artificial flavors or colors, genetically modified additives, hydrogenated fats, MSG or 700 other ingredients that we don't deem up to snuff. We also limit the Big Nine allergens, and if they are present, we label them. Our goal is worry-free foods for whoever is at the table.
Our company was founded by a conflicted vegetarian. Someone who would only eat meat if he could enjoy it–without that sinking feeling that the animals had been poorly treated. This remains our guiding light. To this day, we ensure that animals raised for food deserve to be handled with care and respect. We call our standards: Applegate Humanely Raised.
Many people see meat as an environmental villain. But meat from animals raised with care can actually promote environmental sustainability. To that end, Applegate is focused on expanding organic production and farming based on regenerative agricultural principles. We're steadily increasing the number of partners who raise organic and humanely raised pork, beef and poultry—and we're supporting fraud-prevention programs and efforts to strengthen organic standards, especially around animal welfare. We are working with our grass-fed cattle ranchers to scale regenerative practices and measure the positive impacts that animals can have on the land.