A Giant Leap For Landkind
For more than 35 years, Applegate has been on a mission to make meat you can feel good about. Today, we're doing our part for the environment by investing in regenerative agriculture.
In March of 2024, we set the goal: 100 percent of all APPLEGATE® beef hot dogs will be sourced from certified regenerative farms by the end of 2025, which would help transition more than 6 million acres of grassland to regenerative.
Good meat as a force for good? We'll bite.
In March of 2025, we achieved – and surpassed—this goal, a full nine months earlier than we anticipated. By sourcing our beef hot dogs from certified regenerative farms, we are helping to transition 10.8 million acres of grasslands to certified regenerative, 80% more than the initial goal we set in March 2024.
Positive Impact, One Small Bite At A Time
What exactly is regenerative agriculture? It's a set of holistic practices that aim to:
Animals Can Regenerate The Land
Cattle Roam - Holistic, managed grazing mimics natural cycles and helps plants store carbon.
Poop in the Loop - key nutrients from manure fertilize soil.
Tread on Me - animal hooves break up dead vegetation, bury seeds and create areas for water to collect.
And it all adds up to healthy, rich soil that prevents erosion, stores carbon and boosts biodiversity.
And the cycle continues!
Biodiversity of plants and wildlife all year round.
Measurement Matters
How do we know regenerative agriculture works? It’s all about implementing practices and measuring outcomes. That’s why Applegate is working with the global leaders in regenerative agriculture to measure land-health. The Applegate Certified Regenerative program ensures that livestock is raised on farmland verified for implementing regenerative practices and tracking ecological outcomes.
All regeneratively raised APPLEGATE® products are third-party certified by Regenerative Organic Certification, Land to Market, and Certified Regenerative endorsed by Certified Humane®. This helps ensure the highest standards of animal welfare while supporting regenerative practices designed to improve soil health and biodiversity, delivering on the company's promise of producing meat that consumers can feel good about eating.